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Sauer:

For the last decade we've been watching each one of the No. 1 films at the box office each weekend and tracking all of the identifiable brands and product placements in each one of those films and then adding to a searchable database by brand, film, year, and everything.

Ryssdal:

Do you actually have to like go to the movie theater and sit there with a pad and a pencil?

Sauer:

Absolutely. It's sometimes awkward because people wonder what you're writing about and you're by yourself. This last week I went and saw "The Vow" by myself with a notebook. That's kind of creepy.

Ryssdal:

It's a fun date, man. All right, so who are the winners? Roll it out for us.

Sauer:

The No. 1 product that appeared in more of the U.S. top films last year than any other was Apple.